淡江大學機構典藏:Item 987654321/110275
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    题名: Validating a model for assessing the association among green innovation, project success and firm benefit
    作者: Yang, Li-Ren;Chen, Jieh-Haur;Li, Huan-Hsun
    日期: 2016-03-01
    上传时间: 2017-05-09 02:10:21 (UTC+8)
    摘要: Conceptualizing green innovation in the new product development (NPD) context is still rudimentary. The primary objective of this study is to empirically investigate the association among green innovation, NPD success, and firm benefit. This study empirically investigated a sample of NPD projects in the Taiwanese high-tech industry. The structural equation modeling approach was used to validate the research model. In testing the moderation effect, a multiple-group analysis was used. The findings indicate that green innovation contributes significantly to NPD success and firm benefit. Specifically, green innovation has a positive effect on NPD success and then on firm benefit. The results also show that industry sector has a moderating effect on the relationship between green innovation and NPD success.
    關聯: Quality & Quantity 50(2), pp.885-899
    DOI: 10.1007/s11135-015-0180-6
    显示于类别:[企業管理學系暨研究所] 期刊論文

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