Electronic component sales (ECS) projects are unique in the electronics industry. The key processes and personnel factors in ECS projects are distinct from those in other areas. The primary objective of this study was to develop a comprehensive framework for evaluating the critical success factors (CSFs) of ECS projects. The second objective was to identify and prioritize project CSFs using the analytical network process (ANP). The results suggest that the two most influential CSF categories in the electronic component distribution sector are factors related to the project manager and the external environment. The results also indicate that the job satisfaction of team members is perceived as the most critical success factor. Project managers can use the results of this study to understand the associations between adoption of CSFs and ECS project success, and to modify their current project planning and control process.