Smartphone Market Analysis Using Dynamic Multi-Criteria Decision Methods

doi:10.6186/IJIMS.2016.27.1.3

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Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/110139

Title:	Smartphone Market Analysis Using Dynamic Multi-Criteria Decision Methods
Authors:	曹銳勤;陳怡妃;陳胤橙;Tsaur, Ruey-Chyn;Chen, I-Fei;Chen, Yin-Cheng
Keywords:	Smartphone;AHP;SMART-ROC;cost-benefit analysis
Date:	2016-03-01
Issue Date:	2017-03-29 02:10:17 (UTC+8)
Abstract:	The iPhone introduced an innovative multi-touch interface to satisfy customers’ attractive requirements. Thereafter, most smartphone manufacturers begin to mimic this innovation in their new generation products for a dramatically increasing demand market. Although the smartphone market includes many types and functions of products, there are no smart- phone selection methods to support customers to select an effective smartphone. In order to cope with such a problem, this paper proposes a multi-criteria selection method to evaluate operating systems and hardware and software specifications using AHP and SMART-ROC, respectively. For illustration, this paper uses the proposed methods to analyze the customer utility and benefit-cost of 24 popular smartphones in the market. The results show that the most popular smartphone does not have the best cost-benefit. This paper suggests customers select smartphones by referring to the cost-benefit approach except when they are looking for a communications product for a special purpose.
Relation:	International Journal of Information and Management Science 27(1), p.41-60
DOI:	10.6186/IJIMS.2016.27.1.3
Appears in Collections:	[Department of Management Sciences] Journal Article

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