English  |  正體中文  |  简体中文  |  Items with full text/Total items : 49645/84944 (58%)
Visitors : 7700368      Online Users : 30
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/110099

    Title: The effect of TQM strategy on learning satisfaction and loyalty of students-the mediation effect of teaching quality
    Authors: Ku-Jun Lin;Hai-Ming Chen;Hsiu-Mei Chen;Yu-Shan Chang
    Date: 2017-01-01
    Issue Date: 2017-03-24 02:10:29 (UTC+8)
    Publisher: World Institute for Engineering and Technology Education (WIETE)
    Abstract: In 2015, there were 41 universities having less than 80% of the average freshmen registration rate in Taiwan. In 2016, it is estimated that the freshman population will be further reduced by 30,000. This indicates universities may have financial difficulty due to student population shrinkage crises. Conducting total quality management (TQM) and enhancing the education quality are the strategies being adopted by many schools to attract students. This research investigates whether TQM strategies, teaching quality, and school brand are conducive to student learning satisfaction and loyalty. The results showed: (1) TQM strategies and teaching quality have significant and positive influence on student learning satisfaction loyalty. (2) Among TQM strategies, student learning satisfaction and loyalty, teaching quality has an intermediary effect. The results of this study can be used as a reference for the recruitment strategy and sustainable management of higher education institutions.
    Relation: World Transactions for Engineering and Technology Education 15(1), pp.49-56
    Appears in Collections:[管理科學學系暨研究所] 期刊論文
    [會計學系暨研究所] 期刊論文

    Files in This Item:

    There are no files associated with this item.

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback