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    Title: 月營收宣告與行為偏誤
    Authors: 顧廣平
    Keywords: 月營收宣告;資訊內涵;過度反應;代表性偏誤;Monthly Sales Announcements;Information Content;Overreaction;Representativeness Bias
    Date: 2017-03
    Issue Date: 2017-03-23 02:10:30 (UTC+8)
    Publisher: 中山大學管理學院
    Abstract: 代表性偏誤促使投資人錯誤延伸現行趨勢,引起過度反應,然隨後一旦發現錯誤,導致價格修正反轉。本研究應用前後期月營收宣告之交互作用,來探討台灣股市投資人是否存在代表性偏誤。結果發現持續營收好消息後之平均報酬顯著低於持續營收壞消息後之平均報酬,即發現顯著之價格反轉。此證據支持代表性偏誤導致投資人對營收消息過度反應。此外,結果顯示未預期營收具有顯著的資訊內涵。
    Relation: 中山管理評論 25(1),頁63-100
    DOI: 10.6160/2017.03.02
    Appears in Collections:[財務金融學系暨研究所] 期刊論文

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