English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 57075/90742 (63%)
造訪人次 : 12505978      線上人數 : 105
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/109403

    題名: Reused Smartphones Pricing Analysis — A Duopoly Model Analysis with respect to Apple and Samsung Smartphones
    作者: Tsaur, Ruey-Chyn;Huang, Yu-Chiao
    關鍵詞: Smartphone;duopoly model analysis;cournot model
    日期: 2016
    上傳時間: 2017-02-13 16:47:36 (UTC+8)
    出版者: 淡江大學出版中心
    摘要: As technology advances, multi-touch smartphones have rapidly become a necessity in the daily lives of most users. In order to expand their market share and attract new users, new generations of smartphones are being introduced in a much shorter interval. As a result, older phones are discarded in greater speed, and thus creating more electronic waste each year. To reduce waste material, the concept of reused smartphones is proposed. In order to attract users to purchase these reused smartphones, this study aims to look into the pricing
    strategy for Apple and Samsung products as both are top smartphone brands with the highest market shares. Under the duopoly environment, this study uses the Cournot game model to determine the optimal solution in a price competition with Apple set to be the leader and Samsung the “follower”. While making pricing strategies, manufacturers commonly strive to maximize their profits. Two pricing functions will have a point of intersection, and the solution will be the optimal equilibrium. The model proposed in this study may be taken as reference for manufacturers to understand the reused smartphone market.
    關聯: International Journal of Information and Management Sciences 27 (4), pp.405-422
    DOI: 10.6186/IJIMS.2016.27.4.6
    顯示於類別:[資訊與管理科學期刊] 第27卷第4期


    檔案 描述 大小格式瀏覽次數



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋