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    題名: Key Factors to Affect the Adoption of Mobile Banking in the Philippines
    作者: Lin, wan-rung;Yang, fu-ju;Wang, yi-hsien;Peraro, Elsa
    關鍵詞: Attitude;perceived behavioral control;behavioral intention;mobile banking
    日期: 2016
    上傳時間: 2017-02-13 16:35:24 (UTC+8)
    出版者: 淡江大學出版中心
    摘要: The rapid development of internet and popularization of mobile phones has stimulated the banking and financial sectors towards encouraging customers to use mobile banking. This paper examines empirically the factors that affect the adoption of mobile banking in the Philippines. Data were collected from 421 Filipino using online questionnaires. This study uses factor analysis and multiple regressions to analyze the factors that affect the behavioral intention to adopt Mobile Banking in the Philippines. The results revealed that
    perceived attitude and perceived behavioral control were key dimensions that affect the behavioral intention to adopt Mobile Banking. In particular, relative advantage, compatibility, observability, and trialability, were found to affect attitude factor. In addition, self-efficacy,
    technology support and government support were similarly ascertained to affect perceived behavioral control factor. The results of this study will have useful implications for banking industry in the Philippines.
    關聯: International Journal of Information and Management Sciences 27 (4), pp.339-362
    DOI: 10.6186/IJIMS.2016.27.4.3
    顯示於類別:[資訊與管理科學期刊] 第27卷第4期


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