Exploring the Relationship among Hedonic Shopping Motivation, Impulse Buying, Post-Purchase Regret, and Coping

淡江大學機構典藏 > 淡江出版期刊 > 資訊與管理科學期刊 > 第27卷第4期 > Item 987654321/109399

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题名:	Exploring the Relationship among Hedonic Shopping Motivation, Impulse Buying, Post-Purchase Regret, and Coping
作者:	Do, ben-roy;Usuluddin;Chan, chi ning
关键词:	Hedonic shopping motivation;impulse buying;post-purchase regret;coping
日期:	2016
上传时间:	2017-02-13 16:31:54 (UTC+8)
出版者:	淡江大學出版中心
摘要:	Hedonic shopping motivation often results in impulse buying, and the outcome or the process of impulse buying may results in post-purchase regret and consequently coping to deal with the regret. However, is it possible that when a consumer engages in hedonic shopping motivation, s/he has “prepared” to face the consequence to consider coping, even before impulse buying? Using structural equation modeling (SEM), a total of 310 valid questionnaires were collected to test the initial model of hedonic shopping motivation towards impulse buying, with direct path toward coping, and indirect path mediated by post-purchase regret. Based on the Modification Index, additional path from hedonic shopping motivation toward coping was added and re-analyzed, resulting in better fit. All research hypotheses were supported.
關聯:	International Journal of Information and Management Sciences 27 (4), pp.329-338
DOI:	10.6186/IJIMS.2016.27.4.2
显示于类别:	[資訊與管理科學期刊] 第27卷第4期

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