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    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/109399

    題名: Exploring the Relationship among Hedonic Shopping Motivation, Impulse Buying, Post-Purchase Regret, and Coping
    作者: Do, ben-roy;Usuluddin;Chan, chi ning
    關鍵詞: Hedonic shopping motivation;impulse buying;post-purchase regret;coping
    日期: 2016
    上傳時間: 2017-02-13 16:31:54 (UTC+8)
    出版者: 淡江大學出版中心
    摘要: Hedonic shopping motivation often results in impulse buying, and the outcome or the process of impulse buying may results in post-purchase regret and consequently coping to deal with the regret. However, is it possible that when a consumer engages in hedonic shopping motivation, s/he has “prepared” to face the consequence to consider coping, even before impulse buying? Using structural equation modeling (SEM), a total of 310 valid questionnaires were collected to test the initial model of hedonic shopping motivation towards
    impulse buying, with direct path toward coping, and indirect path mediated by post-purchase regret. Based on the Modification Index, additional path from hedonic shopping motivation toward coping was added and re-analyzed, resulting in better fit. All research hypotheses were supported.
    關聯: International Journal of Information and Management Sciences 27 (4), pp.329-338
    DOI: 10.6186/IJIMS.2016.27.4.2
    顯示於類別:[資訊與管理科學期刊] 第27卷第4期


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