Smartphone Market Analysis Using Dynamic Multi-Criteria Decision Methods

淡江大學機構典藏 > 淡江出版期刊 > 資訊與管理科學期刊 > 第27卷第1期 > Item 987654321/109377

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题名:	Smartphone Market Analysis Using Dynamic Multi-Criteria Decision Methods
作者:	Tsaur, Ruey-Chyn;Chen, I-Fei;Chen, Yin-Cheng
关键词:	Smartphone;AHP;SMART-ROC;cost-benefit analysis
日期:	2016
上传时间:	2017-01-17 11:05:40 (UTC+8)
出版者:	淡江大學出版中心
摘要:	The iPhone introduced an innovative multi-touch interface to satisfy customers’ attractive requirements. Thereafter, most smartphone manufacturers begin to mimic this innovation in their new generation products for a dramatically increasing demand market. Although the smartphone market includes many types and functions of products, there are no smart- phone selection methods to support customers to select an effective smartphone. In order to cope with such a problem, this paper proposes a multi-criteria selection method to evaluate operating systems and hardware and software specifications using AHP and SMART-ROC, respectively. For illustration, this paper uses the proposed methods to analyze the customer utility and benefit-cost of 24 popular smartphones in the market. The results show that the most popular smartphone does not have the best cost-benefit. This paper suggests customers select smartphones by referring to the cost-benefit approach except when they are looking for a communications product for a special purpose.
關聯:	International Journal of Information and Management Sciences 27 (1), p.41-60
DOI:	10.6186/IJIMS.2016.27.1.3
显示于类别:	[資訊與管理科學期刊] 第27卷第1期

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