English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51281/86342 (59%)
Visitors : 8149629      Online Users : 113
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/109009


    Title: Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance
    Authors: Lee, Yueh-Hua
    Keywords: Business Performance;Entrepreneurial Orientation (EO);Marketing Orientation (MO);Opportunity Recognition;Small and Medium Enterprises (SMEs)
    Date: 2016-10-01
    Issue Date: 2016-12-24 02:10:34 (UTC+8)
    Publisher: I G I Global
    Abstract: Previous studies have shown the relevance of corporate entrepreneurial orientation (EO), marketing orientation (MO), and business performance. However, considerable variation exists in the magnitude of the relationship between EO and business performance, and no significant relationship between EO and performance has yet been found. Our central argument is that the benefits of EO depend on firm MO, and the performance of a firm is highest when EO and MO are aligned. This study explored the influence of entrepreneurial–marketing alignments on the performance of small and medium enterprises (SMEs) and determined the variables that are most conducive of the alignment effect on SME growth in the context of the Taiwanese economy. Understanding this relationship is essential for guiding entrepreneurial behavior to improve firm performance.
    Relation: International Journal of Customer Relationship Marketing and Management 7(4), pp.58-69
    DOI: 10.4018/IJCRMM.2016100104
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

    Files in This Item:

    File Description SizeFormat
    2016-Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance.pdf256KbAdobe PDF1View/Open
    index.html0KbHTML69View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback