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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/108301

    Title: 行動口碑與行動裝置應用程式下載意圖之關係--以個人之國家文化價值為干擾變數
    Authors: 張勝雄;梁欣芸
    Keywords: 行動商務;行動口碑;科技接受模式;個人國家文化價值
    Date: 2016-06-30
    Issue Date: 2016-11-23 02:10:41 (UTC+8)
    Publisher: 臺灣銀行
    Relation: 臺灣銀行季刊 67(2),頁25-52
    Appears in Collections:[Graduate Institute & Department of International Business] Journal Article

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