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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/107782


    Title: Media effects on democratic orientations a case study in Taiwan
    Authors: 卓美玲
    Date: 1995-01-01
    Issue Date: 2016-10-12 02:15:09 (UTC+8)
    Abstract: This study examines media impact on resocialization toward democracy after
    democratic political reform in Taiwan. The research questions are: How do mass media
    influence the shared understanding of democratic norms? How is the process of relearning
    or re-internalization toward democracy shaped by mass media? How does mass
    media agenda-setting and framing influence our cognition and anitudes toward
    democracy? We expect there will be different effects for television and newspapers,
    between mainstream media and the alternative media, between different information
    processing strategies, and between different slanted newspapers.
    A telephone survey (n = 800) was conducted to empirically test the hypotheses.
    Results show that people with an active information processing strategy have the
    competence to understand politics, perceive themselves as able to exercise influence over
    government policies, and value democracy under a competitive party system more than
    stability under one party system. A selective information processing strategy was found
    to be negatively correlated with general support for democracy only. For those
    selectively processing, politics is too complicated to understand and conflicts among
    political parties are seen as doing no good to the nation.
    Television and newspaper exposure in this study was found to induce a
    construction of conservative cognition for the audience. Television exposure was
    positively rclalcd to politicallrusl and negatively relaled to polilicallolerance.Newspaper exposure was negatively correlated with general support for democracy.
    Newspaper attention is a distinct construct from newspaper exposure. The former
    contributed significant positive effects to general support for democracy and support for a
    competitive party system.
    Compared with mainstream media, alternative media were less likely to have
    significant influence. They had impact on support for democracy, political efficacy, and
    political tolerance. Only DPP underground radio contributed positively to political
    efficacy and politi~al tolerance. However, the effect of underground radio use on
    democratic orientations was subject to its connections with opposition parties. With the
    New Party adherents, in contrast to those of the DPP, the effects of NP underground radio
    were negative to political tolerance.
    The Freedom Times, with a predisposition toward the DPP, was more likely to be
    associated negatively with political trust of the existing government and associate
    positively with support for a competitive party system and political tolerance. The
    United Daily, slanted toward the government, was more likely to be associated negatively
    with support for a competitive party system and political tolerance.
    The interaction results show respondents were not uniformly and overwhelmingly
    influenced by mass media. Apparently, selective mechanisms were working; however,
    the media still exert a subtle, persistent influence in defining the scope of respectable
    political discourse, channeling public attention in directions that are supportive of their
    affiliated parties -- mass media are used intentionally and seem effective to reinforce
    certain political beliefs.
    Appears in Collections:[Graduate Institute & Department of Information and Communication] Monograph

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