淡江大學機構典藏:Item 987654321/107772
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/107772


    Title: 管理學-整合觀光休閒餐旅思維與服務應用
    Authors: 牛涵錚;姜永淞
    Date: 2016-02-15
    Issue Date: 2016-10-12 02:14:46 (UTC+8)
    Publisher: 全華圖書
    Abstract: 本書針對觀光休閒餐旅相關科系所撰寫，針對該類服務業之管理理論，以簡約、圖像式表達，著重容易閱讀與情境引導學習。每章以名人名言與架構點出重點，內容以大量的圖解呈現理論要點，並穿插2-4則觀光休閒餐旅相關的時事案例，啟發學生學習興趣與重要觀念，這是一本能讓讀者輕鬆了解理論與應用的觀光休閒餐旅服務業管理入門書籍。
    Relation: 大專餐旅
    Appears in Collections:[Department of Management Sciences] Monograph

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