Reused Smartphones Pricing Analysis ─ A Duopoly Model Analysis with respect to Apple and Samsung Smartphones

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 會議論文 > Item 987654321/107602

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/107602

题名:	Reused Smartphones Pricing Analysis ─ A Duopoly Model Analysis with respect to Apple and Samsung Smartphones
作者:	Huang, Yu-Chiao;Tsaur, Ruey-Chyn
关键词:	Smartphone;Duopoly Model Analysis;Cournot game model
日期:	2016-05-14
上传时间:	2016-10-04 02:11:12 (UTC+8)
摘要:	As technology advances, multi-touch smartphones have rapidly become a necessity in the daily lives of most users. In order to expand their market share and attract new users, new generations of smartphones are being introduced in a much shorter interval. As a result, older phones are discarded in greater speed, and thus creating more electronic waste each year. To reduce waste material, the concept of reused smartphones is proposed. In order to attract users to purchase these reused smartphones, this study aims to look into the pricing strategy for Apple and Samsung products as both are top smartphone brands with the highest market shares. Under the duopoly environment, this study uses the Cournot game model to determine the optimal solution in a price competition with Apple set to be the ‘leader’ and Samsung the ‘follower’. While making pricing strategies, manufacturers commonly strive to maximize their profits. Two pricing functions will have a point of intersection, and the solution will be the optimal equilibrium. The model proposed in this study may be taken as reference for manufacturers to understand the reused smartphone market.
關聯:	Proceedings of International Conference in Management Sciences and Decision Making
显示于类别:	[管理科學學系暨研究所] 會議論文

文件中的档案:

档案	描述	大小	格式	浏览次数
Reused Smartphones Pricing Analysis ─ A Duopoly Model Analysis with respect to Apple and Samsung Smartphones_議程.pdf		98Kb	Adobe PDF	103	检视/开启

在機構典藏中所有的数据项都受到原著作权保护.

TAIR相关文章

数据加载中.....