Along with the rapid development of mobile communications, smart phones have become the most popular tool as a means to communicate. Thus, new smart phones have been constantly developed and introduced to cater to the needs of different groups of costumers with ever improved and innovative applications. The aim has been to create a device that the customer would find useful and indispensable in every day life. With the striking growth in the numbers of mobile phones and their users year by year, it has become increasingly vital for the customer to know how to select the right smart phone among a wide variety of choices.
The purpose of this thesis is to develop a smartphone selection procedure for the prospective users, which is achieved by the improved ELECTRE III method with the incorporation of Kano. In the essay, it further uses and scrutinizes the results of the questionnaires designed by the experts. With the application of the initial ELECTRE III and the improved ELECTRE III methods, we can see a great number of differences in the same results of the surveys. In conclusion, it is evident that the improved ELECTRE III method reflects more clearly the outranking relations among each alternative for the prospective users.
Proceedings of International Conference in Management Sciences and Decision Making