Utilize Structural Equation Modeling (SEM) to Explore the Determinants of Users’ Co-creation Intention

淡江大學機構典藏 > 文學院 > 資訊傳播學系暨研究所 > 會議論文 > Item 987654321/107517

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题名:	Utilize Structural Equation Modeling (SEM) to Explore the Determinants of Users’ Co-creation Intention
作者:	陳意文;顏如妙
关键词:	Green human capital;Corporate environmental ethics;Green relationship learning;Green innovation;Environmental management
日期:	2016-07-22
上传时间:	2016-09-20 02:11:26 (UTC+8)
摘要:	This study utilizes structural equation modeling (SEM) to explore the positive effects of corporate environmental ethics on green relationship learning and green innovation performance in the Taiwanese manufacturing industry. In addition, this study explores the concept of green human capital and discusses its mediation effect on the positive relationships between corporate environmental ethics and the two consequents: green relationship learning and green innovation performance. The empirical results show that corporate environmental ethics positively affects green relationship learning and green innovation performance. Furthermore, this study verifies green human capital mediates the positive relationships between corporate environmental ethics and the two consequents: green relationship learning and green innovation performance. Finally, this study divides the Taiwanese manufacturing companies into several different groups, and provides some suggestions to them.
關聯:	16th International Conference on Engineering & Technology, Computer , Basic & Applied Sciences (ECBA)
显示于类别:	[資訊傳播學系暨研究所] 會議論文

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