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    Title: When does one weight threats more? An integration of regulatory focus theory and protection motivation theory
    Authors: Hsu, Jack Shih-Chieh;Shih, Sheng-Pao
    Keywords: Protection motivation theory;regulatory focus theory;security behaviors
    Date: 2015-12-13
    Issue Date: 2016-08-18 13:34:37 (UTC+8)
    Abstract: Protection motivation theory has been adopted to understand the driver of information security
    behaviors broadly. Based on theoretical arguments and empirical results, security behaviors are
    driven by individuals’ appraisal toward threats and coping. However, while most study focus on
    the impacts of independent variables on dependent variables, previous studies largely ignore a
    fact that, under certain conditions, individuals tend to weight the importance of threat (or coping)
    appraisal more. Given that the goal of security behavior is to protection information and
    individuals may be oriented to the goal differently, we argue that the magnitude of the impacts of
    threat and coping appraisal may be contingent on individuals’ goal orientation. Specifically, this
    study attempts to integrate protection motivation theory with regulatory focus theory and explore
    whether (1) threat appraisal is more critical when prevention focus in high and (2) coping
    appraisal generates more impact when promotion focus is high. By integrating protection
    motivation theory with regulatory focus theory and revealing the moderating roles of regulatory
    focus on protection motivations, we expect to contribute to protection motivation theory by
    showing the effects of threat and coping appraisal may be contingent on certain conditions.
    Relation: Proceedings of Pre-ICIS 2015 Workshop on Information Security and Privacy
    Appears in Collections:[Graduate Institute & Department of Information Management] Proceeding

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