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    淡江大學機構典藏 > 體育事務處 > 期刊論文 >  Item 987654321/107014
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    題名: 淡江大學重量訓練室服務品質與再使用意願之研究
    其他題名: The Study of Service Quality and Reusing Intention of Weight Training Users in TamKang University
    作者: 陳瑞辰;陳逸政;李俞麟
    關鍵詞: 重量訓練室;服務品質;再使用意願;weight training room;service quality;reusing intention
    日期: 2014/07/01
    上傳時間: 2016-08-15
    出版者: 真理大學運動資訊傳播學系
    摘要: 本研究以淡江大學重量訓練室使用者為研究對象,調查不同背景使用者對重量訓練室之服務品質、再使用意願的現況;比較不同背景使用者對服務品質與再使用意願之差異情形;再檢視重量訓練室之服務品質對再使用意願的預測情形。本研究工具參考PZB(1988)服務品質構面,以及Kotler(1999)重複使用、推薦他人等二構面,以自編「重量訓練室服務品質、再使用意願情形調查問卷」為研究工具,採便利取樣方式,實施問卷調查,有效樣本為400份。資料以描述性統計、t考驗、單因子多變量變異數分析,以及多元逐步回歸分析等統計方法進行分析,獲致結論:一、六成使用者為商管學院、工學院;大三、大四;日間部的男性學生;其主要運動時段為下午二點至晚上九點;每週運動三次;每次31分鐘-90分鐘。二、使用者對重量訓練室服務品質、再使用意願之評價呈現中等偏高的水準;三、不同性別、學制、就讀年級、學院、使用形式、活動時間、活動時段、活動次數對重量訓練室服務品質與再使用意願的評價有顯著差異情形;四、重量訓練室之服務品質對再使用意願具有預測情形,尤以「設施配置與換證便利性」對再使用意願的預測力最為顯著。
    The purpose of this study was to discuss the present situation of service quality and reusing intention of TKU weight training users, and compared the relationships between two aspects under different population variables. This study were surveyed by Convenience Sampling. A self-designed questionnaire which refered to PZB(1988) service quality construct and Kotler(1999) reusing, recommend construct, that used to survey the service quality of weight training room and reusing intention of users. The following conclusions and suggestions were drawn from analyzing the 400 valid questionnaires using descriptive statistics, t-test , one-way MANOVA, and multiple stepwise regression analysis: 1. Users, about 60% were college of business and management, and college of engineering, third-year and senior year, day school and male students, the main exercise period of time was 2 PM. to 9 PM., exercise 3 times weekly, per time remaining 31 to 90 minutes; 2. Service quality of weight training room and reusing intention of users' score were slightly above average level; 3. Users between different gender, educational system, grade schools, colleges, using the form, lasting of exercise time, period of exercise time, times of exercise had significantly difference of score on service quality and reusing intention; 4. Service quality significantly influenced reusing intention of users; specifically, "Convenience facilities and replacement" had the most influence on reusing intention.
    關聯: 運動知識學報 11,頁69-87
    顯示於類別:[體育事務處] 期刊論文

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