The paper examines cognition from the viewpoint of internal management teams of private universities against satisfaction with school performance, applying the SEM model. Empirical results show that the board’s operational effectiveness and attendance rate for internal important meetings held on campus have a significantly positive relationship with implementing effectiveness and satisfaction with school administrative performance. The satisfaction with school administrative performance and school performance satisfaction showed a significantly positive relationship. The attendance rate for important internal meetings held on campus, the implementing effectiveness, and school performance satisfaction showed a significantly negative relationship. However, the intermediary effect enhances school performance satisfaction to achieve a positive effect, indicating the cognitive level of satisfaction for school administrative performance impacts school performance satisfaction.
Global Journal of Business Research 7(2), pp.29-46