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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/106467


    Title: The Effect of Mobile Gamification on Brand Loyalty
    Authors: Wu, Ya-Ling;Chian, Wei-Jeng
    Date: 2015-08-13
    Issue Date: 2016-04-27 11:14:04 (UTC+8)
    Relation: Proceedings of the 21th Americas Conference on Information Systems 2015 (AMCIS 2015)
    Appears in Collections:[資訊管理學系暨研究所] 會議論文

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