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    Title: Coopetition or Cooperation Under Alliance? AMC Competitive Dynamics Viewpoint
    Authors: chang, Wei-Lun
    Date: 2015-08-07
    Issue Date: 2016-04-27 11:13:41 (UTC+8)
    Abstract: Airline companies join airline alliances to cope with the high level of competition in the airline industry. However, pressure within an alliance is substantial. Few previous studies have investigated alliance selection and dynamic competitive behavior. This study used competitor mapping and awareness-motivation-capability competitive dynamics to analyze airline alliances. The results revealed that alliances compete to recruit airline companies, and the power differences in the alliances are considerable; only a few of the airline companies within the alliance possess power. In addition, we interviewed 2 senior managers to confirm the results of the analysis. A detailed content analysis was performed to test each hypothesis. The results revealed that companies with low market commonality and high resource similarity can cooperate through resource allocation. The results also revealed that the main competitive behavior was derived from disallowing local airline companies to join an alliance. Leading companies in the alliance generally negotiated for the entire alliance indirectly. In addition, we suggest that companies cooperate not only to control cost concerns but also to increase service quality.
    Relation: Proceeding of AOM annual conference
    DOI: 10.5465/AMBPP.2015.16728abstract
    Appears in Collections:[企業管理學系暨研究所] 會議論文

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