English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52589/87783 (60%)
Visitors : 9385184      Online Users : 69
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/106441

    Title: Adolescents’ Acceptance of Internet Technology and Innovativeness on E-commerce Behavior
    Authors: Niu, H.J.;Lin, S.T.
    Keywords: Adolescent;Buying Behavior ,Consumer Innovativeness;Online Buying;Technology Acceptance Model
    Date: 2016-02-16
    Issue Date: 2016-04-27 11:13:12 (UTC+8)
    Abstract: In the era of rapid development of the Internet and technologies, buying behavior of adolescents exhibited in the
    consumer market is growing in a dramatic manner. The adolescent consumers feature brand switching as well as acceptance
    of innovative products and information. This study aimed at exploring the effect of consumer innovativeness on buying
    behavior. The technology acceptance model was used as the basic structure while consumer innovativeness as a moderate
    variable in order to analyze adolescents’ online buying behavior (inclusive of planned and unplanned). In this study, an
    online questionnaire survey was conducted on 2,419 adolescents and further verified by regression analysis. The results
    showed that the technology acceptance model was legitimately adequate to explain online buying behavior. Adolescents
    who were innovative consumers were categorized to rational buyers. For attracting people with innovativeness, it is
    compulsory for operators of online shopping to be creative enough in designing an online shopping platform so as to
    effectively strengthen consumers’ understanding of commodities Index.
    Appears in Collections:[管理科學學系暨研究所] 會議論文

    Files in This Item:

    File Description SizeFormat
    Adolescents’ Acceptance of Internet Technology and Innovativeness on E-commerce Behavior_全文.pdf869KbAdobe PDF70View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback