Since the opening of the Taipei MRT, transfer discounts were given to users by the government so as to help boost up the use of public transport. With the Easy card and the transfer concessions, the usage of public transport has grown year by year. In the past, two-way study has been done to investigate the MRT and bus transfer concessions, but rarely for the same is done to explore the transfer between public transport buses. Assuming that public transport is the future-oriented vision, and having the goal of increasing the transfer between the public transportation, this study focuses on doing research on the transfer concessions between buses.
In this study, we use the easy card database as the foundation, together with the bus route data library to do the data mining. We explored the characteristics of a short bus ride Travelodge. Through factor analysis, it is shown that passengers’ bus ride routes and the fares are the main factors to whether people will take public transport. Using price elasticity analysis, it is shown that the elasticity is 0.60; therefore showing that the transfer discount does not affect passenger’s decision. Rather, it serves as remedies for the inconvenience caused by the bus transfers.
Following the result of data mining, we make some scenarios analysis. We tested three scenarios--overall, grid bus network, and passenger category. In the scenarios of grid bus network transfer fare discount, it’s necessary to transfer another routes when passengers took community routes. So provide the discount fare can cover the inconvenience caused by the bus transfer. It encourage passengers use public transportation more. For main routes, it’s hard for cover the inconvenience caused by the bus transfer. So they need subsidy. This study provides the possibility of transferring between buses fare discount, and it may take the model of the public transportation policy and transfer fare discount policy.