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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/106424

    Title: 應用資料探勘技術於公車間轉乘策略之研究
    Other Titles: Applying Data Mining Technologies for Bus Transfer Strategies Evaluation
    Authors: 羅孝賢;廖振宇
    Keywords: 資料探勘;公車間轉乘策略;轉乘優惠;因素分析;彈性分析;Data Mining;Bus Transfer Strategies;Transfer Discount;Factor Analysis;Price Elasticity
    Date: 2015/12/04
    Issue Date: 2016-04-27 11:12:38 (UTC+8)
    Publisher: 中華民國運輸學會
    Abstract: 為了提倡大眾運輸使用,台北市自捷運開通即提供轉乘優惠,隨著悠遊卡的普及,轉乘優惠的實施,大眾運輸使用率逐年成長。過去,曾有研究探討捷運與公車雙向轉乘優惠,但卻鮮少針對同是大眾運輸的公車之間轉乘做探討。以大眾運輸為導向是未來之願景,為了提供更完善的運具間轉乘,提升大眾運輸使用率,因此,對於公車之間的轉乘,確具有研究價值的空間。
    Since the opening of the Taipei MRT, transfer discounts were given to users by the government so as to help boost up the use of public transport. With the Easy card and the transfer concessions, the usage of public transport has grown year by year. In the past, two-way study has been done to investigate the MRT and bus transfer concessions, but rarely for the same is done to explore the transfer between public transport buses. Assuming that public transport is the future-oriented vision, and having the goal of increasing the transfer between the public transportation, this study focuses on doing research on the transfer concessions between buses.
    In this study, we use the easy card database as the foundation, together with the bus route data library to do the data mining. We explored the characteristics of a short bus ride Travelodge. Through factor analysis, it is shown that passengers’ bus ride routes and the fares are the main factors to whether people will take public transport. Using price elasticity analysis, it is shown that the elasticity is 0.60; therefore showing that the transfer discount does not affect passenger’s decision. Rather, it serves as remedies for the inconvenience caused by the bus transfers.
    Following the result of data mining, we make some scenarios analysis. We tested three scenarios--overall, grid bus network, and passenger category. In the scenarios of grid bus network transfer fare discount, it’s necessary to transfer another routes when passengers took community routes. So provide the discount fare can cover the inconvenience caused by the bus transfer. It encourage passengers use public transportation more. For main routes, it’s hard for cover the inconvenience caused by the bus transfer. So they need subsidy. This study provides the possibility of transferring between buses fare discount, and it may take the model of the public transportation policy and transfer fare discount policy.
    Relation: 2015運輸年會暨學術論文研討會論文集
    Appears in Collections:[運輸管理學系暨研究所] 會議論文

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