淡江大學機構典藏:Item 987654321/106296
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/106296


    Title: Identifying Communities and Influential node in Facebook Fan Page– A Case Study of FJU 2013 Ad Camp
    Authors: Wu, Kun-Shan;Chang, Pei-Chuan
    Keywords: social networks;social network analysis;SNA;NodeXL;PageRank;motif simplification;Facebook;1-degree networks;strong ties;weak ties;centrality measures;community identification;influential nodes;fan pages, case study;online communities;virtual communities;web based communities;FJU ad camp;summer camp recruitment;summer camps;cliques;information dissemination;social media campaigns
    Date: 2016-01
    Issue Date: 2016-04-22 13:45:13 (UTC+8)
    Abstract: In this paper, we contribute to the understanding of a business-like Facebook fan page by investigating the network structure of FJU ad camp fan page created exclusively for summer camp recruitment. In our approach, we first characterise the network structure of ad camp Facebook fan-page. We then use motif simplification technique to reveal the construct of the network. In this network, we discover 27 different cliques of different size that each composed by completely connected nodes inside. We compute group and node specific metrics, and identify influential nodes in the Facebook fan page by using network- and node-level measures. We discuss the clique and its role as an influential 'hub' in information dissemination. Understanding how influential nodes related to each other and exert their influence in a social network can help campaign organiser to initiate an effective social media campaign.
    Relation: International Journal of Web Based Communities 12(4), p.376-392
    DOI: 10.1504/IJWBC.2016.080813
    Appears in Collections:[Graduate Institute & Department of Business Administration] Journal Article

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