淡江大學機構典藏:Item 987654321/106202
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/106202


    Title: 俄國人稱代詞的人際意義（以雜誌廣告語篇為例）
    Other Titles: Personal Pronouns in Russian--On the Materials of Advertising Texts
    Authors: 鄭盈盈
    Keywords: 人稱代詞;廣告用語;語用學;俄語;personal pronouns;advertising texts;pragmatics;Russian
    Date: 2014-06
    Issue Date: 2016-04-22 13:41:33 (UTC+8)
    Abstract: 代詞在心理距離方面的概念，與受眾訊息的理解和接受程度，具有潛在的關係，故廣泛使用於人際傳播領域，如各類新聞稿、廣告及活動文宣等。本文試就俄語雜誌廣告文案中的人稱代詞，於消費者和廣告之間所存在心理距離的遠近及其成因進行分析，並歸納人稱代詞於雜誌廣告文案之使用特點。
    Relation: 淡江外語論叢 23，頁21-37
    Appears in Collections:[Department of Russian] Journal Article

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