English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 53693/88315 (61%)
造訪人次 : 9968216      線上人數 : 16
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/106028


    題名: To Explore the Social Psychological Factors Influencing Outcomes of Health Websites
    作者: Lee, Hsu-Hua;Yang, Tsau-Tang;Tsai, Chung-Hung
    日期: 2012/06/01
    上傳時間: 2016-04-22 13:15:46 (UTC+8)
    出版者: American Scientific Publishers
    摘要: A health website is a health communication channel, as well as a corporate image to online customers. Reliable and popular health websites can provide customers with general healthcare information, and further reinforce hospital-customer relationships. This study examines the effect of three social psychological factors (perceived benefit, perceived interactivity, and perceived trust) on health website outcomes (web usage, web satisfaction, and web loyalty). Structural equation modeling reveals that these three social psychological factors determine web usage, which in turn influences web satisfaction and loyalty. Besides, two social psychological factors (perceived benefit, and perceived interactivity) have significant effects on web usage. Meanwhile, web usage and web satisfaction are both significant predictors of web loyalty. Further investigation reveals that social psychological factors have both direct and indirect influences on web outcomes. This study emphasizes the importance of social psychological factors in the progress towards success of health websites. These findings provide important implications for managers and developers of health websites, indicating that patients are not only web users with trust and information needs, but also customers with service and interaction needs.
    關聯: Advanced Science Letters 13(1), pp.774-779
    DOI: 10.1166/asl.2012.3793
    顯示於類別:[管理科學學系暨研究所] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML76檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋