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    題名: urturing User Creative Performance in Social Media Networks: An Integration of Habit of Use with Social Capital and Information Exchange Theories
    作者: Wu, Ya-Ling;Li, E. Y.;Chang, W. L.
    關鍵詞: Social media network platform;Social media capabilities;Social learning theory;Work performance theory;Social capital theory;Information exchange theory;Habit of use;User creative performance
    日期: 2016-12-01
    上傳時間: 2016-04-22 13:15:26 (UTC+8)
    摘要: Purpose – Creative performance relies on the capability of developing and presenting an original
    concept or idea, and the collaborative production of creative content which enhances feeling of
    connection with others and formation of strong community. In this study, we apply the theory of
    work performance containing four dimensions (capacity, opportunities, willingness, and
    performance) to investigate how the capabilities of social network sites enhance user creative
    performance through collective social capital and information capital (opportunities) for and
    individual habit of use (willingness) of the user to engage in social learning process.
    Design/methodology/approach – Many measurement items are adapted from the literature, except
    those measuring the constructs of social media capabilities (i.e., transmission velocity, parallelism,
    symbol sets, rehearsability, and reprocessability) and user creative performance. The study uses
    survey method to collect data from social media network (SMN) users in Taiwan. Facebook is
    chosen as the source because it is the most prevalent and sophisticated social media platform that
    provides a home for users to interact and communicate. Structural equation modeling with partial
    least square is used to analyze the usable data collected from 533 Facebook users.
    Findings – The results show that the constructs are significantly and positively correlated, meaning
    that social media capabilities enable social capital, information capital, and habit of use to improve
    user creative performance in SMNs. Three out of five social media capabilities (i.e., transmission
    velocity, parallelism, and rehearsability) are identified as the key enablers.
    Research limitations/implications – Because of the sampled surveyed subjects and the single
    research method, there are some limitations in this study. The research results may lack
    generalizability that should be taken into account when they are interpreted. We encourage
    researchers to test the proposed theoretical model further with additional subjects, variables, and
    linkages.
    Practical implications – The findings of this research shed light for managers of SMN platforms
    on how to manage the platforms more effectively. A healthy SMN platform must implement at least
    these three media capabilities: the functions of news feed (i.e., transmission velocity), chat (i.e.,
    parallelism), edit (i.e., rehearsability), in order to sustain its service.
    Social implications – This study confirmed that user creative performance can be increased in
    various ways through social capital, information capital, and habit of use. Company management
    should use SMNs (e.g., Facebook or Twitter) to enable employees to interact and exchange ideas
    and promote “coopetition” among employees across the company. If the organizational culture
    supports free expression of ideas and sharing of opinions, the development and robustness of group
    creativity can be enhanced, leading to higher competitive advantage for a company against its
    3
    competitors.
    Originality/value – In this study, we elicit individual creativity through the creative performance
    manifested by user behaviour on SMNs. Furthermore, we confirm that social capital, information
    capital, and habit of use are the critical antecedents of user creative performance, and that the five
    social media capabilities are the enablers of social capital, information capital, and habit of use on
    SMNs.
    關聯: Internet Research 26(5), 38pages
    顯示於類別:[資訊管理學系暨研究所] 期刊論文

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