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    Title: 西班牙廣告雙關語之認知分析
    Other Titles: Un análisis cognitivo del eslogan publicitario con doble sentido
    Authors: 何萬儀
    Keywords: 廣告標語;雙關;認知語言學;關聯理論;西語教學;Advertising slogan;Puns;Cognitive linguistics;Relevance theory;Teaching Spanish
    Date: 2015/12/23
    Issue Date: 2016-04-22 13:13:37 (UTC+8)
    Publisher: 文藻外語大學
    Abstract: 標語應用在商業及大量的廣告中由來已久,且形成其特色。標語或由一個字詞或由一個句子構成,旨在傳遞廣告的主要信息。雙關修辭技巧普遍地使用在廣告語言中,學者們對於具雙重解釋的雙關廣告語是否比只容單一解釋的雙關廣告語更受歡迎的假設,尚待檢驗。本研究企圖從認知的角度對此進行探討,以關聯理論分析廣告雙關語,以實驗印證假設,並將結果應用於西語教學之中。
    Relation: 語文與國際研究 14,頁1-20
    Appears in Collections:[西班牙語文學系暨研究所] 期刊論文

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