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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105724

    Title: 4G電信業者口碑分析及研究
    Other Titles: 4G Telecommunications operator's reputation analysis and research
    Authors: 朱庭樂;Zhu, Ting-Le
    Contributors: 淡江大學資訊工程學系碩士在職專班
    Keywords: 口碑行銷;4G;Word of Mouth
    Date: 2015
    Issue Date: 2016-01-22 15:03:39 (UTC+8)
    Abstract: 在台灣越來越多的民眾使用智慧型手持裝置透過行動通訊網路來進行各式各樣的多元化服務,為了滿足眾多消費者越趨複雜的消費行為及需求,各電信業者也都大量投入相當的人力、資金來提升服務,配合各種所推出的組合方案來吸引消費者。
    In Taiwan, more and more people use smart handheld device via mobile communication network to carry out a wide range of diversified services, in order to satisfy many consumers increasingly sophisticated consumer behavior and demand, all carriers are also quite a large number of inputs manpower, money to improve service, the launch of a combination with a variety of programs to attract consumers.
    May 2014, Chunghwa Telecom started a 4G mobile communications services in Taiwan , meaning those coming 4G mobile Internet era of Taiwan, while mobile Internet generally, improve users to share the experience, the user can always share their experience in the internet. For example Facebook, PTT and other well-known platforms Mobile01, consumers smarter, during a specific purchase, all will spontaneity Internet to do homework, relevant comment.
    Because of the convenience of the Internet so that the amount of information quickly expanding, this study using the new Chinese opinion mining system for Mobile01 discussion boards about 4G mobile communication-related content of articles to capture and analyze the user for various industry Experience sharing and comparison of the change in attitude among the industry. In the Internet (speed, quality), program price and service satisfaction to be analyzed and discussed for three, hoping to further determine the evaluation between the various industry analysis, user preferences, and then analyzed for eWOM industry marketing influence policy.
    Appears in Collections:[資訊工程學系暨研究所] 學位論文

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