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    題名: 4G電信業者口碑分析及研究
    其他題名: 4G Telecommunications operator's reputation analysis and research
    作者: 朱庭樂;Zhu, Ting-Le
    貢獻者: 淡江大學資訊工程學系碩士在職專班
    蔣璿東
    關鍵詞: 口碑行銷;4G;Word of Mouth
    日期: 2015
    上傳時間: 2016-01-22 15:03:39 (UTC+8)
    摘要: 在台灣越來越多的民眾使用智慧型手持裝置透過行動通訊網路來進行各式各樣的多元化服務,為了滿足眾多消費者越趨複雜的消費行為及需求,各電信業者也都大量投入相當的人力、資金來提升服務,配合各種所推出的組合方案來吸引消費者。
    2014年5月份,中華電信率先在台灣開始了4G行動通訊的服務,意味者台灣4G行動上網時代的來臨,而行動上網的普遍,提升使用者分享經驗的容易度,使用者可以隨時的分享自己的經驗,在透過某些特定的群組平台上。例如Facebook、PTT及Mobile01等知名平台,消費者變聰明,在進行特定的購買行為時,皆會自發性的上網做功課,查詢相關評論。
    由於網路的方便使得資訊量的快速膨脹,本研究使用新版中文意見探勘系統來針對Mobile01行動通訊討論版有關於4G行動通訊相關之文章進行內容擷取,並分析使用者對於各家業者的經驗分享、態度的轉變及業者間之比較。在網路(速度、品質)、方案價格和服務滿意度等三個面向去進行分析探討,期望能進一步的判斷出各家業者間之評價分析,使用者的偏好,進而分析出網路口碑對業者行銷策略的影響。
    In Taiwan, more and more people use smart handheld device via mobile communication network to carry out a wide range of diversified services, in order to satisfy many consumers increasingly sophisticated consumer behavior and demand, all carriers are also quite a large number of inputs manpower, money to improve service, the launch of a combination with a variety of programs to attract consumers.
    May 2014, Chunghwa Telecom started a 4G mobile communications services in Taiwan , meaning those coming 4G mobile Internet era of Taiwan, while mobile Internet generally, improve users to share the experience, the user can always share their experience in the internet. For example Facebook, PTT and other well-known platforms Mobile01, consumers smarter, during a specific purchase, all will spontaneity Internet to do homework, relevant comment.
    Because of the convenience of the Internet so that the amount of information quickly expanding, this study using the new Chinese opinion mining system for Mobile01 discussion boards about 4G mobile communication-related content of articles to capture and analyze the user for various industry Experience sharing and comparison of the change in attitude among the industry. In the Internet (speed, quality), program price and service satisfaction to be analyzed and discussed for three, hoping to further determine the evaluation between the various industry analysis, user preferences, and then analyzed for eWOM industry marketing influence policy.
    顯示於類別:[資訊工程學系暨研究所] 學位論文

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