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    Title: 營建業競標與經營之桌遊的設計與評估
    Other Titles: Design of the board game for bidding and business management of construction enterprises
    Authors: 鄭安琪;Teh, Ann-Jie
    Contributors: 淡江大學土木工程學系碩士班
    葉怡成;Yeh, I-Cheng
    Keywords: 營建業;競標;桌遊;construction enterprise;Bidding;board game
    Date: 2015
    Issue Date: 2016-01-22 15:00:49 (UTC+8)
    Abstract: 營造廠業務的主要來源,多半是需參與競標而取得,因此競標是營造廠最重視的營建工程生命週期環節之一,也一直是營建管理中的一個討論重點。而過去,這些投標方面的知識都是以傳統教學方法,即參考講義課本和師長教授解說來教導學生。但實際上投標方面的概念往往會因為學生缺乏實際參與競標的經驗,而導致難以想像和投入競標時的情景,並造成學習效果不佳和課堂沉悶的問題。為改善此現象,競標概念可改為以跳出傳統的講授方式,發展一套能有效輔助教學的媒體來進行教學。 本研究將以模擬營建業競標情況而設計出競標的桌上遊戲,並讓同學在課堂上以邊玩邊學的方式學習。此桌遊的主要目的是讓學生透過桌遊的媒介來學習投標基本概念與投標技巧。桌遊會以卡牌方式進行,以競標的環節為主,而各遊戲者各代表一家營建廠,並在遊戲開始時一起競標,以最低價者得標。本研究的內容分為三個部分:(1) 機率式競標模型的模擬分析。為了獲得設計桌遊的參考依據,本研究以Excel軟體為媒介,探討許多營建業競標的重要因子,如競標時參與人數、競標者每一次出價的利潤率平均值、標準差等對競標結果的影響。(2) 營建競標與經營桌遊的分析與設計。此競標遊戲希望達到的教學目的包含:利潤得標取捨、贏家詛咒的概念、估價準確度的影響、競爭者數目的影響、風險的影響、專業化/多角化經營策略、現金流的管理。由於希望達到的教學目的相當多,因此將遊戲分為5個層級:第1級(入門級):單純競標遊戲,第2級(初級):結合風險管理之競標遊戲,第3級(中級):結合現金流管理之競標遊戲,第4級(高級):結合經營策略之競標遊戲,第5級(最高級):結合風險、現金流、經營策略之競標遊戲。(3) 桌遊的教學效果的評估。指導學生使用桌遊,從遊戲中學習各種競標知識與技巧。並收集、分析學生的遊戲結果,分析學生的決策行為,以及學生從遊戲中學習各種競標知識與技巧的實際效果。
    The major jobs for a construction company came by winning contracts in the bidding session. This made bidding become one the most important life cycle in construction industry and these flow has also been the focus of a discussion in construction management. In the past, knowledge of bidding was used to teach by traditional methods, such as textbooks and teaching given by professors. In fact, the concept of bidding was hard to be understood as the student lack of practical experience. This makes student hard to imagine the scenario and caused lack of interest while learning. To overcome this problem, concept of bidding can be taught with simulated the bidding using the board game. The main purpose of this board game is to let students learn the concepts of bidding effectively. The board game was design using cards. Each player of the game will represents a company and joins a series of bidding sessions in the game. At each bidding session, the player whose bidding price is the lowest win the bidding. The bidding price minus the project cost is the profit or loss. The player whose wealth is the greatest win the game. This study was divided into three parts: (1) Simulating some bidding models using Monte Carlo Method. To obtain the reference for the board game design, some bidding models were simulated with Monte Carlo Method, and the results were analyzed to get some useful conclusions to conduct the design of board game. (2) Design of the board game. The board game were divided into 5 stages. Each stage added a new bidding concept into the game to help the players to focus on learning one bidding concept. (3) Evaluation of the effectiveness of the board game. The evaluation were conducted by some players, who were undergraduate students to evaluate whether this game was well-design.
    Appears in Collections:[土木工程學系暨研究所] 學位論文

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