The formation of traditional festivals, is a national, historical and cultural cohesion of the country long-term precipitation process, within which is rich in the diet, etc, ceremonies and activities, not just to provide people living in the swap in law, but also gives a different society meaning, In this study, the significance behind the excavation from the traditional Mid-Autumn festival activities, in addition to the existing traditional festivals to explore the institutionalization of legitimate activities of the results, but also found that the traditional festivals in heritage, have a little change, but also a continuation of the process people and identity practice, it means that the social, economic what the changes, and indirectly affect our view of life.
In this study, sociologists P.L.Berger and T. Luckmann social constructionism is the theoretical basis, and to the news media for the analysis of the text, due to social constructionism media reported that the real is not only true symbol, it actually is our subjective reality part of our true bread and butter, you can not do distinction. By analysis of newspaper news discourse in everyday life and the formation of the knowledge that exists, which is a traditional festival, how are constructed, justified and rationalized, so that it can maintain and continue to date.
The study found that the arrival of the traditional festival, already in the year "habit", "fixed", "collective" through verbal interaction and behavior of the significance of the practice, and the news media as a contemporary ideology definer, through performing traditional stories again Justification of the festival. And with the advent of the era of consumption, "consumption" is already dominated by the people of Taiwan, Mid-Autumn Festival is a major cultural enterprises fully packaged, affecting the original meaning of the traditional festival, making the festival the reunion to consumer, commercial trend.