依照微電影廣告的特性與優勢，並以此作為初探品牌與愛情故事之間，描繪一個輪廓在於，品牌如何運用微電影廣告的形式、其故事性，以及品牌在愛情元素的操作上，提供未來品牌在行銷上，運用微電影廣告與愛情相關主題元素，另一面向的思考。 The purpose of study was to assess brand marketing application with micro-film advertising, along with love story. The discussed brand will be based on the use of the topic of love with micro-film advertising, and the study of the relationships between the brand and love story. The study focused on the analysis of the micro-film advertising, supported by the case of brand micro-film advertising through the analysis of storytelling.
Based on Sternberg “Triangular theory of love” with intimacy, passion, and decision/commitment to analyze micro-film advertising.According to the theory, love is the main presentation through linking,romantic love, and consummate love.
The reach results concluded that micro-film advertising characteristics consisted with the literature review that in a short time said the full story of brand marketing. With micro-film advertising story analysis that brand operation to communicate with consumers in love story. This study provides brand marketing strategy, a better knowledge of micro-film advertising, and the background of storytelling marketing.
