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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105568

    Title: 無時無刻連網時代的文化消費 : 探討大學生使用智慧型手機之日常生活與溝通
    Other Titles: Cultural consumption in the web age : college students' uses of smartphones in daily lives and communication
    Authors: 左治浩;Tso, Chih-Hao
    Contributors: 淡江大學資訊傳播學系碩士班
    Keywords: 炫耀性消費;文化消費;日常生活;Conspicuous consumption;cultural consumption;Daily lives
    Date: 2015
    Issue Date: 2016-01-22 14:59:26 (UTC+8)
    Abstract: 本研究以 iPhone 為例,欲從消費者身上進行深入探討的部份為二:大學生使用智慧型手機及無時無刻連網的生活型態為何?智慧型手機的文化消費內涵為何?經過與 13 位受訪者的深度訪談之後, 研究發現如下:


    This research is aim to analyze the behavior and influences of smartphones usage based on iPhone users in two sections.
    1. The college students'' uses of smartphones in daily lives and communication.
    2. The value of smartphones to consumers.

    Based on 13 interviews, it was found that iPhone does not just become the mainstream product of smartphones, but also represents the status of identity.
    It also has an influence on our social life. As the topics of our daily conversations are involved around iPhone, non iPhone users may feel themselves out of tune.
    From the interviews, instead of the uniqueness, it was also found that users seek the similar identification with the mainstream usage of smartphones from of their conspicuous consumption behavior.
    This research shows that iPhone plays an important role on the consumers'' orientation towards smartphones, as it to allows them to communicate and identify themselves with others.
    Appears in Collections:[資訊傳播學系暨研究所] 學位論文

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