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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105523

    Title: 運用資料探勘於銀行業潛在顧客預測模型之研究
    Other Titles: A study of applying data mining for potential customer prediction model in banking industry
    Authors: 吳思葦;Wu, Sih-Wei
    Contributors: 淡江大學資訊管理學系碩士班
    戴敏育;Day, Min-Yuh
    Keywords: 資料探勘;顧客關係管理;分類;特徵選取;不平衡資料集;data mining;Customer Relationship Management;classification;Feature Selection;Imbalance data
    Date: 2015
    Issue Date: 2016-01-22 14:58:13 (UTC+8)
    Abstract: 對於各金融機構而言,顧客為企業最珍貴的資產。然而,銀行要如何運用顧客關係管理與行銷手法,將有限的資源發揮最大的效益,那準確的選取潛在顧客則是相當重要的。故本論文目的為利用資料探勘之技術,建置目標顧客預測模型,以找出潛在顧客。


    Customers are generally bank and financial institutions’ most vital asset. Thus, it is important for institutions to precisely catch the customers by using limited resource for marking. The purpose of this paper is looking for potential customers by technique of data mining and prediction model.

    A three-phase study was designed to explore the data pre-processing, feature selection, and model building. We take six samples from imbalance data sets, employed three different methods of feature selection go with four Classification algorithms, and then compare the preference of these models. The results of this experiment showed that the proportion of samples strongly impacts prediction. Under the proportion of 3:7 in sampling, we find the best preference of the model using R-Square to collocate Decision Tree.

    The paper contributes to bringing the forth method that uses prediction model for bank and financial institutions to look for potential customers.
    Appears in Collections:[資訊管理學系暨研究所] 學位論文

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