淡江大學機構典藏:Item 987654321/105435
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 62805/95882 (66%)
造访人次 : 3941199      在线人数 : 1084
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/105435


    题名: 企業社會責任作為與企業績效之關聯性研究
    其它题名: The relationship between corporate social responsibility practice and business performance
    作者: 劉秀文;Liu, Hsiu-Wen
    贡献者: 淡江大學會計學系碩士在職專班
    謝宜樺
    关键词: 企業社會責任作為;企業績效;利害關係人;corporate responsibility practice;Business Performance;Stakeholder
    日期: 2015
    上传时间: 2016-01-22 14:55:51 (UTC+8)
    摘要: 隨著企業社會責任之發展，企業經營已從過去重視單一股東需求的觀念轉變成關注企業所有的利害關係人，然而，企業針對不同利害關係人，規劃與落實各種企業責任作為，對於企業績效有何影響，乃是值得研究之議題，故本研究旨在探討企業落實企業責任作為與企業績效的關聯性。本研究採用紙本問卷及以網路問卷並行的方式進行資料收集，共計回收301份，有效問卷為297份，本研究對象主要以台灣之企業員工為調查對象，實證結果顯示：(1)企業責任作為對企業績效有顯著正向影響；(2)顧客、員工、投資者與社區導向企業責任作為對企業績效有顯著正向影響。根據本研究結果，建議企業可投入更多的企業責任作為具體行動，滿足利害關係人需求，獲得更多來自於利害關係人之資源，進而提升企業績效，企業有了良好的績效，使企業能擁有更多的資源可投入在企業責任作為，形成一個良性循環。
    As corporate social responsibility prevails, the corporate have gradually turned their attention to engage the stakeholders rather than just the satisfaction of shareholders. The planning and implementation of corporate responsibilities on various stakeholders have become an important issue in the corporate. However, the impact of the corporate performance still needs to be studied and analyzed. This study attempts to investigate the relationship between corporate responsibility practice (CRP) and business performance.
    In this study, we interviewed 301 the corporate employees in Taiwan through the questionnaire on the paper or internet. There are 297 questionnaires valid. The result shows that 1) corporate responsibility practice has positive and significant impacts on business performance; 2) customers, employees, investors and communities-oriented CRP are also play significant roles on business performance.
    The study indicates that the businesses are encouraged to invest more CRP to meet the needs of stakeholders. This will result more stakeholders'' resources being created and consequently, lift the business performance. Therefore, it is a win-win situation for stakeholders and business enterprise.
    显示于类别:[會計學系暨研究所] 學位論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML109检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈