English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8713509      Online Users : 206
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105411

    Title: 行動餐車商業模式平台建構之研究
    Other Titles: A study of business model platform for mobile food truck
    Authors: 馬群凌;Ma, Chun-Ling
    Contributors: 淡江大學企業管理學系碩士在職專班
    李月華;Lee, Yueh-Hua
    Keywords: 商業模式;行動餐車;活動旅遊;服務平台;Business Model;Food Truck;Tourism;platform
    Date: 2015
    Issue Date: 2016-01-22 14:55:16 (UTC+8)
    Abstract: 台灣行動餐車每月出車次數2,400次以上,營業額也達新台幣2,400萬元,而其行銷及營運模式還均停留在以社群媒體及傳統人工作業方式,以維持餐車業者的基本收入,並無有效管理營運進而推廣擴大。現行餐車業提供策展人以傳統紙本方式介紹,再電話連繫餐車。舉辦活動業者仍僅僅提供消費者傳統的介紹方式,例如:紙本導覽手冊等,此類的導覽侷限於靜態的文字和圖片,無法使消費者有更精緻的體驗和更深刻的印象。因此若能參考商業模分析出整體服務機制,再結合行動科技,不僅可以有效管理餐車,推廣活動增加餐車業者收入,透過商業模式發掘出潛在客戶及其他收入來源,應用行動科技使行動餐車更俱有科技感及趣味感達到吸引消費者目光。
    Taiwan Food truck dispatching number has exceeded 2,400 per month and the revenue reached NT$ 24 millions. However, the marketing and operating model of Food Truck business remains in social media and traditional labor operation that can only sustain the basic operation and cost but can not expand the business.
    Currently, Food truck industrial provides hard-copy brochures or handouts to their curators for introducing their business to the public and the Food truck business can only be contacted through phone number on the handouts. The Marketing events of Food truck business is also limited in traditional approaches, such as: hard copy guide or hand books etc. This would leave the consumers only to a static text and pictures that would not provide delicate experience and impressive impression to the consumer.
    Therefore, if we can figure out a comprehensive service mechanism through analyzing business models and integrate it with mobile technologies, we can not only better manage Food truck business but also increase revenue through effective marketing activities . We can also develop prospects and other sources of income through effective business model. Mobile technologies make Food truck a fashion and interesting business which will attract more attentions from consumers.
    “Novelty、Lock-in、Complementaries and Efficiency, known as NICE in short,is a creative business model. A service platform for implementing NICE can be built by applying Information and communication technologies. This NICE platform has been discussed broadly and well accepted. However, it has not been popular in e-commerce

    because of lacking of comprehensive mobile market trading model and Food truck management model.
    This research plans to build a NICE service platform for Food truck business. It will include service processes for admission, activities, truck reservation, meal reservation, pick up and payment. It will also provides cloud services for real time inquiry for activities, Food truck and maintenance through mobile devices, It will adapt Local Base System that can provide a vivid service to customer. At last, the feasibility of the NICE service platform will be verified by profession visiting. This research enable intelligent mobile devices operate on NICE service platform which allows curator and consumers to access environment information easily and quickly, to reach the service form activities in tourism.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

    Files in This Item:

    File Description SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback