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|Other Titles: ||A study of business model platform for mobile food truck|
|Authors: ||馬群凌;Ma, Chun-Ling|
|Keywords: ||商業模式;行動餐車;活動旅遊;服務平台;Business Model;Food Truck;Tourism;platform|
|Issue Date: ||2016-01-22 14:55:16 (UTC+8)|
Taiwan Food truck dispatching number has exceeded 2,400 per month and the revenue reached NT$ 24 millions. However, the marketing and operating model of Food Truck business remains in social media and traditional labor operation that can only sustain the basic operation and cost but can not expand the business.
Currently, Food truck industrial provides hard-copy brochures or handouts to their curators for introducing their business to the public and the Food truck business can only be contacted through phone number on the handouts. The Marketing events of Food truck business is also limited in traditional approaches, such as: hard copy guide or hand books etc. This would leave the consumers only to a static text and pictures that would not provide delicate experience and impressive impression to the consumer.
Therefore, if we can figure out a comprehensive service mechanism through analyzing business models and integrate it with mobile technologies, we can not only better manage Food truck business but also increase revenue through effective marketing activities . We can also develop prospects and other sources of income through effective business model. Mobile technologies make Food truck a fashion and interesting business which will attract more attentions from consumers.
“Novelty、Lock-in、Complementaries and Efficiency, known as NICE in short,is a creative business model. A service platform for implementing NICE can be built by applying Information and communication technologies. This NICE platform has been discussed broadly and well accepted. However, it has not been popular in e-commerce
because of lacking of comprehensive mobile market trading model and Food truck management model.
This research plans to build a NICE service platform for Food truck business. It will include service processes for admission, activities, truck reservation, meal reservation, pick up and payment. It will also provides cloud services for real time inquiry for activities, Food truck and maintenance through mobile devices, It will adapt Local Base System that can provide a vivid service to customer. At last, the feasibility of the NICE service platform will be verified by profession visiting. This research enable intelligent mobile devices operate on NICE service platform which allows curator and consumers to access environment information easily and quickly, to reach the service form activities in tourism.
|Appears in Collections:||[企業管理學系暨研究所] 學位論文|
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