智慧型清潔機器人購買意願之研究

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 學位論文 > Item 987654321/105403

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题名:	智慧型清潔機器人購買意願之研究
其它题名:	A study of the purchase intention on intelligent clean robot
作者:	張雲石;Chang, Yung-Shih
贡献者:	淡江大學企業管理學系碩士在職專班李月華;Lee, Yueh-Hua
关键词:	產品特徵;售後服務;產品保固;知覺有用性;消費者購買意願;product features;after-service;Product Warranty;Perceived Usefulness
日期:	2015
上传时间:	2016-01-22 14:55:06 (UTC+8)
摘要:	現今講求自動化科技的時代，智慧型家電使人們的生活更加便利，同時也提高了生活品質，智慧型家電多為高科技產品，產品種類繁多，包括遊戲機、智慧電視、娛樂產品、智慧型清潔機器人及智慧監控等，消費者普遍對此類科技產品不夠熟悉與了解；因此，探討台灣消費者在選購科技產品之知覺有用性對其購買意願的影響也就顯的特別重要；故本研究目的為探討消費者購買科技產品的影響因素為何？以及探討科技產品之知覺有用性對消費者在購買過程中之影響；並探討如何增加科技產品之知覺有用性以提高消費者的購買意願。現在智慧型清潔機器人產品在台灣市場的普及與消費者接受度越來越高，因此，本研究選擇科技產品裏的智慧型清潔機器人作為研究對象。本研究主要研究方法採用問卷調查法進行資料的蒐集與分析。研究對象為在大台北二十五歲以上消費者為受測對象，問卷有效樣本共計446份。以統計軟體SPSS 22.0進行統計分析，研究結果進行樣本結構分析、信度檢測、迴歸分析、變異數分析、檢定本研究之各假說是否成立。根據研究結果歸納出結論如下：一、提高產品特徵的相對優越性確實能有效提高消費者的知覺有用性。二、提高產品特徵的相容性確實能有效提高消費者的知覺有用性。三、提高產品在訂購前之可嘗試性確實能有效提高消費者的知覺有用性。四、提高消費者知覺良好的售後服務確實能有效提高消費者的知覺有用性。五、提高消費者知覺良好的產品保固確實能有效提高消費者的知覺有用性。六、提高消費者對產品的知覺有用性確實能有效提高消費者購買意願。 In this time which we put high emphasis on automation technology, there comes the Intelligent Appliances which will make more convenience in life of the people, at the same time, it will improve the quality of life. Intelligent Appliances are mostly high-technology product with wide variety of categories, including game consoles, Intelligent Television, Entertainment product, Intelligent Clean Robot and Intelligent Monitoring. But right now, customers are not yet familiar and understand these kinds of Intelligent Appliances. So, to study the customers in Taiwan who select Intelligent Appliances which perceived usefulness to influences Consumer''s purchase Intention appears to be very important. The purpose of the Study is to research the affecting factors that will affect the decisions of consumers to purchase these Intelligent Appliances. And to research the teleology of product’s perceived usefulness that will affects factors for Consumer''s Purchase Intention, and how enhanced the teleology product’s perceived usefulness to increase consumer''s purchase intention. Now intelligent Clean Robot consumer acceptance and popularity in the Taiwan market become higher and higher. This study will focus on the Consumers` Purchase Intention on Intelligent Clean Robot of Intention on Intelligent market, the questionnaire survey method is used in data collection and analysis. The study subjects are consumers aged over 25 in Taipei area. A total of 450 copies were distributed and 446 copies of valid questionnaires were collected. Statistical analysis was then conducted using statistical software SPSS22.0. The study results then underwent sample structure analysis, reliability test, Regression Analysis, and ANOVA to establish or reject the various hypotheses in this study. According to the study results, the following conclusions are induced: 1. Enhanced product feature’s Relative Advantage effectively enhances consumers’ Perceived Usefulness. 2. Enhanced product feature’s Compatibility effectively enhances consumers’ Perceived Usefulness. 3. Enhanced product feature’s Triability before order effectively enhances consumers’ Perceived Usefulness. 4. Enhanced consumers’ perception of good After-Service effectively enhances consumers’ Perceived Usefulness. 5. Enhanced consumers’ perception of good Product Warranty effectively enhances consumers’ Perceived Usefulness. 6. Enhanced consumers’ Perceived Usefulness effectively enhances consumers’ Consumer''s Purchase Intention.
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