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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105366

    Title: 數位加盟管理制度應用於行動餐車之可行性分析
    Other Titles: A feasibility study of digital franchise management for food truck industry
    Authors: 林成達;Lin, Cheng-Ta
    Contributors: 淡江大學企業管理學系碩士在職專班
    Keywords: 連鎖加盟;加盟管理;行動餐車;Food Truck;franchises;franchising management
    Date: 2015
    Issue Date: 2016-01-22 14:54:17 (UTC+8)
    Abstract: 隨著數位化科技的進步,新型態的數位加盟機制逐漸產生,透過手機APP系統進行人員、車輛的管理方式不斷產生,其中 Uber優步乘車系統的作法最具代表性,促使本研究的推動,試圖探討數位加盟管理機制運用在行動餐車加盟管理之適用性,並進一步提出有效的行動餐車數位加盟機制建議方向。
    Advancements in digital technologies have allowed the creation of new digital franchise systems. Novel means of personnel and vehicle management methods have been generated using smart phone apps, with Uber transportation system being a classic example of these emerging management models. The purpose of this study is to investigate the possibility and compatibility of digital franchise systems in the management of food trucks, and propose effective recommendations for digital food truck franchises.
    A literature review was first carried out to compile information on digital franchising methods and traditional franchising management. In-depth interviews with several mobile food truck business owners and franchise operators were planned to acquire additional information on food truck franchises. These interviews
    focused on the challenges of franchise management as well as differences between conventional and digital franchise management systems in terms of communication of information from the franchise headquarters, ease of becoming a franchisee, no franchisee fees, and management and assessment systems. Finally, in order to acquire thorough information on Uber''s digital franchise management system, the researchers joined the Uber system and gained critical data on the company''s promotion strategies and franchise management methods. The results of the experience as well as information acquired from the interviews were then compiled to propose the concluding recommendations of this study.
    This study found that food truck franchises are highly compatible with digital franchising techniques. Licensors could review their franchisees using a digital management system to expedite the franchising process, and employ positioning systems to locate their fellow franchisees. Licensors could also utilize apps to communicate information quickly from their franchise headquarters and interact with their fellow franchisees as well. Digital franchise management systems could also include customer assessment programs to serve as an external quality control mechanism. Results of the study showed that digital technologies could establish food truck digital franchise management systems with exclusive advantages compared to conventional food and beverages franchise systems. Food truck franchisees could establish new franchise systems and use franchise advantages to seize more market opportunities.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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