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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105319

    Title: 影響大學生出國留學意願之因素與服務行銷策略探討
    Other Titles: The research of the impacts on the factors of the graduate oversea study intension and it’s marketing service strategies
    Authors: 劉平;Liu, Ping
    Contributors: 淡江大學管理科學學系企業經營碩士在職專班
    Keywords: 出國留學;留學代辦;服務行銷策略;Study aboard;Study aboard agency;Marketing service strategies
    Date: 2015
    Issue Date: 2016-01-22 14:53:08 (UTC+8)
    Abstract: 世界各國普遍認為,提升國民教育水平可以促進經濟成長、個人及社會的發展、減少社會的不公平。因此,如何鼓勵台灣的青年學子勇於出國留學,使其在國外能受到良好的教育及體驗國外多元的文化,使其回國後能參與社會與經濟的發展,並對國家作出貢獻。


    Most of countries in the world believe that the enhancement of the education level could push for the economic growth,social and personnel development, and reduce the unfair social environment. Therefore, it is very important to know how to encourage the students in Taiwan could complete their advanced education, and learn the different and advanced skills in other countries, then contribute their learning to our country is the topic which we could search for.

    To study the advanced education program oversea is one of the ways to increase the country competition. The environment of academic & technology in Taiwan are limited. The government should encourage the students to go other countries to learn the different skills & knowledge, and apply what they learn to the society to contribute themselves.

    However, according to the summary report provided by the government, Taiwan students don’t have strong motivation to study oversea. The No. of student who completed their advanced education in other countries keep a very lightly growth in past years. Therefore, the purpose of this study were to investigate the motivation which drive the students to study oversea, the research will collect the feedback information from undergraduate students and identify the critical factors to influence the students to decide whether they would like to go other countries for advanced study or not. Furthermore, the study proposes the solutions and suggestions to the institutions as the reference for developing their service & marketing strategy to embrace more students to take their services.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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