根據本研究結果顯示，在留學國家的選擇上，不論是學生本生出國之國家意願、父母希望及親朋好友的建議，都以美國為首選。影響出國意願之因素包括1.家庭(個人)經濟因素2.出國留學返國後對於就業有幫助3.專人一對一諮詢4.留學國家遠近5.師長、學長姐推薦。而出國的目的則有1.回國後容易找工作2.容易在國外找工作3.提升外語語文能力 Most of countries in the world believe that the enhancement of the education level could push for the economic growth，social and personnel development, and reduce the unfair social environment. Therefore, it is very important to know how to encourage the students in Taiwan could complete their advanced education, and learn the different and advanced skills in other countries, then contribute their learning to our country is the topic which we could search for.
To study the advanced education program oversea is one of the ways to increase the country competition. The environment of academic & technology in Taiwan are limited. The government should encourage the students to go other countries to learn the different skills & knowledge, and apply what they learn to the society to contribute themselves.
However, according to the summary report provided by the government, Taiwan students don’t have strong motivation to study oversea. The No. of student who completed their advanced education in other countries keep a very lightly growth in past years. Therefore, the purpose of this study were to investigate the motivation which drive the students to study oversea, the research will collect the feedback information from undergraduate students and identify the critical factors to influence the students to decide whether they would like to go other countries for advanced study or not. Furthermore, the study proposes the solutions and suggestions to the institutions as the reference for developing their service & marketing strategy to embrace more students to take their services.
