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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105156

    Title: 我國銀行業行動支付現況及發展之研究 : 以H銀行為例
    Other Titles: A study of mobile payment and its development in Taiwan’s banking industry : the case of H Bank
    Authors: 唐瑋沂;Tang, Wei-Yi
    Contributors: 淡江大學國際企業學系碩士在職專班
    Keywords: 行動支付;近場通訊技術;Mobile payment;NFC;SWOT;PEST
    Date: 2015
    Issue Date: 2016-01-22 14:49:08 (UTC+8)
    Abstract: 行動支付產業的經營成效對於我國在未來科技、資訊、銀行與電信等產業之發展舉足輕重,也是我國現代化發展程度的重要指標。行動付款的技術條件都已成熟,但需要眾多產業能將資源合作及整合,然而目前台灣行動付款的發展績效明顯落後於其他國家,加上政府政策與法規制度、企業經營策略、消費者需求都未能達到相輔相承的綜效。
    The effect of mobile payment industry for technology, information, bank, and telecommunication is very huge and important in the future. The technical conditions of mobile payment are well-developed, but still need to integrate the resource of each industry. However, the development of mobile payment in Taiwan is behind other country due to there is no complementarity between the government policy, laws, business strategy, and consumer needs.

    This study will discuss the banking industry how to response the expansion of mobile payment service, improving the business relationship between banking payment, telecommunication service, application service, and co-developed clicks-and-mortar business of mobile payment. It will raise the social confidence and favor for mobile payment service by cross-industry cooperation and alliances, helpful for banking institution to develop mobile payment service, and inject new development momentum for Taiwan industry marching into electronic-commerce service and mobile-commerce service.

    The research results indicated that banking will be affected by political factors, economic factors, technological factors, demographic factors, and law factors. By the structural analysis of mobile payment indicated that the existing competitor is interbank, potential competitor are foreign bank and other company which invest mobile payment. We also can through SWOT analysis to find banking has unique advantage, such as cash flow management and well risk control, could take advantage itself and use opportunity of exterior environment to overcome threats while toward bad situation.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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