English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52568/87720 (60%)
Visitors : 9374330      Online Users : 164
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105155

    Title: 健身器材產業進入穆斯林市場之研究
    Other Titles: An entry study of fitness equipment industry into Muslim market
    Authors: 陳靜淑;Chen, Chin-Shu
    Contributors: 淡江大學國際行銷碩士在職專班
    Keywords: 健身器材產業;穆斯林;五力分析;SWOT分析;Fitness Equipment Industry;Muslim;Five forces analysis;SWOT Analysis
    Date: 2015
    Issue Date: 2016-01-22 14:49:07 (UTC+8)
    Abstract: 穆斯林市場不僅包含以伊斯蘭教(或回教)為國教的國家,也擴及有一定穆斯林人口及市場規模的國家,而印尼為東協最大經濟體,亦為世界最大穆斯林國家,穆斯林商機值得探索。印尼快速的都市化發展,加上大規模的人口數,帶來龐大的內需市場,經濟的快速成長帶動印尼中產階級的消費力。在經濟快速發展下,人們對於休閒生活、娛樂的需求增加,及健康意識的覺醒與高齡化社會來臨,使得健身器材之使用者不再以減肥與鍛鍊肌肉為主要目的,使運動健身型式的休閒方式成為現代人調和身心的一種趨勢。
    Muslim markets have expanded to not only Islamic and Mohammedanism countries but also the nations with Muslim population and market. Indonesia is the biggest economy of ASEAN and among Muslim countries in the world; therefore, the opportunity for Muslim business is worth exploring. The rapid urbanization and the growth of population have boosted the demand for domestic markets and the consumption purchasing powers of the middle class. The fitness equipments are now not only used for losing weight and muscle training anymore because people start to using them as a purpose of pursuing more leisure and entertainments. Besides, they are also aware of healthy issues and the aging society. That is the reason why doing exercises by fitness equipments can provide both physical and mental relaxation. Additionally, it also has become a trend of the leisure of a life style.
    This study firstly analyzes the present status and future prospects of fitness equipment industry in global, Taiwan and Indonesia so as to provide the enterprisers with an insight to Muslim culture, consumption behavior, market size, the direction of future development, and management strategy of fitness equipments. Besides, it aims to help enterpriser to make right decision when they enter Muslim markets. Then, it analyzes Taiwanese fitness equipment industries from the viewpoint of SWOT and Five Force Framework analysis. It also indicates the current difficulties of Taiwan Fitness equipment industries. Finally, it proposes the future trend of fitness equipment by the Red Ocean and Blue Ocean Strategy.
    The findings in this study shows that Muslim markets have greatly influenced by Islam culture. The trend of the leisure of a life style for fitness equipment is become more and more popular in Indonesia. Furthermore, this study also indicates the strength of fitness equipment industries in Taiwan and proposes the possible strategies for Taiwanese enterprises of how to enter Muslim markets.
    The four suggestions are proposed by the end of this study. First, it is necessary to propaganda the household market because the sports population of Muslim women is increasing. Second, it is important to meet the different needs of commercial and household markets. Third, the most effective way to promote excellent Taiwanese products is using of word of mouth. Finally, the fastest way to create a sales channel in Muslim markets is to cooperate with the domestic distributers.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File Description SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback