English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51931/87076 (60%)
Visitors : 8496774      Online Users : 85
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105152

    Title: 行動通訊產業競合策略之研究 : 以T公司為例
    Other Titles: The study of the competitive strategies in the mobile communication industry : an example from company T
    Authors: 余秉修;Yu, Pin-Hsiu
    Contributors: 淡江大學國際行銷碩士在職專班
    張勝雄;Chang, Sheng-Hsiung
    Keywords: 行動通訊產業;競合策略;賽局理論;PARTS;Mobile communication industry;Game Theory;PARTS
    Date: 2015
    Issue Date: 2016-01-22 14:49:03 (UTC+8)
    Abstract: 台灣電信市場經過近十幾年來快速的變革,起始於1987年8月的電信自由化,促使社會更快速地資訊化,讓電信產業競爭更加劇烈。消費者除了能夠在多家的電信業者之間選擇並保障其權益,也將電信產業帶入相互競爭的局面。電信業者為了提升營運績效,開始追求利潤極大及成本極小的營運方式。因此,本研究的目的在於探討如何建立良性的競爭環境,並分析個案公司如何利用有限的資源,因應數位匯流及網際網路的蓬勃發展,使消費者可以享用有高品質且價格合理的多元化電信服務。
    Liberalization of telecommunications in Taiwan has started in August 1987. It makes telecom industry work in efficient way and lets the information sharing be much more quickly and easily by the improvement of telecom industry. More than that, consumers can choose the telecommunications company which they like by themselves and the chose will be protected by the law. Accordingly, the telecom industry has been bringing into a new competitive situation. Fighting for the top of market position, telecommunication companies try variety strategies, such as alliances and marketing strategies. Telecom industry has come into a whole new era from that time.
    This study employs analysis of “PARTS” of Game Theory as a model to analyse the case company in mobile communication industry of Taiwan. The purpose of this study is trying to summery the advantages based on analysis data of the case company and to bring ideas for future strategy mapping and development. To summarize the purposes are as below.
    1. To study the market of Taiwan mobile communication.
    2. To share the business strategies of the case company.
    3. To draw the conclusions and recommendations for the future development of the case company.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File Description SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback