三、 個案分析可瞭解S企業所面臨的市場變動以及組織調整之必要。並探討投入品牌國際化之重要性。 This study focused on the present situation and future development of the communicate industry that how they used the trade mark with globalization strategy to control the losses caused by the market changed and to achieve the regional developing strategies through this advantage. According to the mobile device tread and its potential market as a case study to the S corporation. Based on all the above analyses, the frame of this research is built; the key factors in industrial competitive strategy formation are summed up, and these provide references to the trade mark effect to the competition, this study summarizes the conclusion as below:
1. Discussion on the type of corporate trademark brand equity and marketing strategies for policy and implementation of international points of direction
2. Discussion on the globalization strategies, revenue model and channel marketing for the target globalization develop branding related.
3. Case study to know the market changed and necessary to organization adjustment for S corporation and discussion on importance to put in branding globalization.