論文提要內容：我國海運承攬運送業每年成立數量不斷增加，不論是在國內市場或國外市場上都已是競爭激烈，其中多國拆併櫃是近年來新興的業務，海運承攬業者如何在這項新服務上有所創新，以創造良好的營運績效，提升自身競爭力，實值得深入研究探討。 本研究針對海運承攬運送業的現況及發展趨勢，探討海運承攬運送業在因應產業環境變化下，如何面對因政治及區域經濟重新整合，並以企業內外部優勢制定策略達成區域發展。藉由探討一特定海運承攬公司，透過個案對海運承攬業區域發展策略進行研究，採用Lin and Pao (2004)提出之策略評估架構，透過個案公司的使命陳述，以7S模型進行內部環境評估、以五力分析模型進行產業環境評估以及PESTEL架構進行總體環境評估，建立本研究分析架構，歸納出企業競爭策略形成之重要相關因素，以提供海運承攬運送業相關參考，歸納結論如下： 1.個案T公司優勢為其全面提升服務品質，擴大服務範疇，有助其區域發展策略，持續維持營運高度擴張績效，應予以重視。 2.以個案T公司之使命陳述—「成為卓越超群國際物流管理企業」，分析在最佳競爭策略形成後，適合選擇以多國拆併櫃業務為其特定策略。 關鍵字：使命陳述、策略形成、海運承攬運送業、多國拆併櫃 Abstract： The number of ocean freight forwarders founded increases every year in our country. No matter the domestic or foreign market are very competitive. The multiple-country consolidation is an emerging business in recent years. How ocean freight forwarders make innovation in this new service to create good operating performance and improve their own competitiveness deserves further discussion. Based on the current state and developing trend, this study discusses how ocean freight forwarders face with politics and regional economy to reintegrate responding to the changes of industrial environment, and make strategies according to internal and external advantages of companies to get regional development. Through the discussion of a specific ocean freight company, this paper studies the development strategies of ocean freight forwarders through a particular case. Adopting strategy evaluation framework put forward by Lin and Pao (2004), through the mission statement of case company, this study evaluates internal environment by 7S Model, evaluates industrial environment by Five Force Model, and evaluates overall environment by PESTEL framework, to establish the analysis framework of this study, and conclude the important relevant factors of the strategy formation of enterprises competitiveness, which can provide reference for ocean freight forwarders. The conclusions are as follows:
1. The advantages of T Company are its overall improvement of its service quality and expansion of service scope. These are helpful for its regional development strategy, and maintaining continuously high profit operating performance, which deserves much attention. 2. Based on the mission statement of T Company –“excellent international logistics management company”, it discusses it’s suitable to choose multiple-country consolidation as its specific regional strategy.