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    Title: 探討物聯網產業之商業模式分析 : 以個案M公司為例
    Other Titles: Exploring the business model of the internet of things industry : the case of M company in Taiwan
    Authors: 鍾承祐;Chung, Cheng-Yu
    Contributors: 淡江大學國際行銷碩士在職專班
    鮑世亨;Pao, Shih-heng
    Keywords: 物聯網;家庭智慧;商業模式;Osterwalder九大要素;IoT(Internet of Things);Smart home;Business Model;Osterwalder
    Date: 2015
    Issue Date: 2016-01-22 14:48:40 (UTC+8)
    Abstract: 在科技日新月異的現在,科技公司一方面為了創造新的科技趨勢與市場,另一方面也需要隨時注意所提供的產品與服務是否滿足了客戶的需求,在達成此供需之間的目標,也建立起讓企業得以獲利的商業模式。
    本研究即以Osterwalder (2012) 的九大要素為分析工具,並探討目標客層、價值主張、通路、顧客關係、收益流、關鍵資源、關鍵活動、關鍵合作夥伴、成本結構等相關要素,進行實際個案的研究探討,在經過個案分析之後,除了解個案公司的商業模式運作現況,並可以透過相關的外部市場分析與內部現況資訊,做為調整商業模式要素的依據,以提高個案公司的競爭力。
    經過本研究的探討與分析發現造成個案公司商業模式獲利趨緩的因素在於外在環境需求的變化與無法直接接觸了解客戶需求等兩大主因,所以針對兩項因素也提出改善對既有客戶的顧客關係與改善對潛在客戶的目標主張等兩項要素,讓個案公司的競爭力能更加提升,與關鍵夥伴的合作關係能持續,讓商業模式能持續運轉,而企業也能永續經營。
    Nowadays, with rapid development of technology, the technology companies in one hand, are creating the latest trend of technology and developing new market, in another hand, they also need to pay attention if their service and products meet the clients'' demand. To meet the demand and supply, these enterprises invent new profitable business models.
    This study applied the nine elements of Osterwalder (2012) as a tool to analyze and discuss the elements of Customer Segments, Value Propositions Channels, Customer Relationships, Revenue Streams, Key Resources, Key activities key partnership, cost structure to do the case study. After analyzing the case, we not only understood the current situation of business model in the enterprise, we also could enhance the competence of the case by adjusting business model based on what we found from external market and internal information.
    After discussion and analysis, we found the reason of decreasing profit for the enterprise was that the company failed to meet the client''s demand and change with the market environment. Therefore, based on these two factors, we suggested the case studied improve the relationships with current clients and potential clients to advance its competence, maintaining its key partners, continuing its business and lasting its business.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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