本研究即以Osterwalder (2012) 的九大要素為分析工具，並探討目標客層、價值主張、通路、顧客關係、收益流、關鍵資源、關鍵活動、關鍵合作夥伴、成本結構等相關要素，進行實際個案的研究探討，在經過個案分析之後，除了解個案公司的商業模式運作現況，並可以透過相關的外部市場分析與內部現況資訊，做為調整商業模式要素的依據，以提高個案公司的競爭力。
Nowadays, with rapid development of technology, the technology companies in one hand, are creating the latest trend of technology and developing new market, in another hand, they also need to pay attention if their service and products meet the clients'' demand. To meet the demand and supply, these enterprises invent new profitable business models.
This study applied the nine elements of Osterwalder (2012) as a tool to analyze and discuss the elements of Customer Segments, Value Propositions Channels, Customer Relationships, Revenue Streams, Key Resources, Key activities key partnership, cost structure to do the case study. After analyzing the case, we not only understood the current situation of business model in the enterprise, we also could enhance the competence of the case by adjusting business model based on what we found from external market and internal information.
After discussion and analysis, we found the reason of decreasing profit for the enterprise was that the company failed to meet the client''s demand and change with the market environment. Therefore, based on these two factors, we suggested the case studied improve the relationships with current clients and potential clients to advance its competence, maintaining its key partners, continuing its business and lasting its business.