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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105132

    Title: 臺灣電影配樂產業與經營模式分析 : 以李欣芸音樂製作有限公司為例
    Other Titles: A study of Taiwan’s film music industry and business model : the case of Cincin Lee Production Ltd.
    Authors: 林秀霞;Lin, Hsiu-Shia
    Contributors: 淡江大學國際企業學系碩士在職專班
    曾義明;Tseng, Yi-Ming
    Keywords: 電影配樂;作曲家;李欣芸音樂公司;Film Music;Composer;Cincin Lee Production Ltd.
    Date: 2015
    Issue Date: 2016-01-22 14:48:35 (UTC+8)
    Abstract:   電影配樂是輔助電影的一大功臣,在電影中扮演重要的角色。隨著2008年電影《海角七號》在臺灣創下5.3億的刷新票房紀錄、2010年政府制定並頒佈《文化創意產業發展法》將電影產業納入文化創意產業之一,臺灣電影產業又再度受到各界高度的重視,電影配樂也漸漸開始受到注意。




    Film music, the essential element of the films, plays a very important role in the movies. Along with the success of the movie, Cape No. 7, breaking a historic box-office record of five hundred and thirty million NT in Taiwan in 2008, and in 2010, Taiwanese government enacting Law for the Development of the Cultural and Creative Industries and officially bringing film-making into the industry, motion picture industry in Taiwan again is highly valued in this society, bringing more attention to the importance of film music.

    This study mainly focuses on the film music in Taiwan to understand history of movie soundtracks and the current development of this industry based on the documentary data and business points of view. Through the object of the research, Cincin Lee Production Ltd., this study, with in-depth interviews, process of making film music, and the operation of company, provides current market situation that a contemporary film music composer faces.

    Most of film music composers in Taiwan started with making pop music then crossed over to produce movie soundtracks. With no official background of music and low budge on film music, most composers could only afford to establish personal studios instead of building film music companies. When working with movie directors, most composers have no choice but accept low payment because of the budget issue. However, from a long-term point of view, it is necessary to create a system and reasonable budget to motivate film music composers.

    Cincin Lee Production Ltd. is famous for movie soundtracks. She also provides the services of crossover music performing, pop-music producing, TV advertisements, TV drama music and talents management. She expands her business with current connections in the music industry and strengthens regular business income with long-built brand awareness. In the process of making movie soundtracks, the most essential parts are melody composer, arrangement and music recording. For the quality of their works, she insists on recording with real voice of musician. This results in higher cost yet a strategy of product differentiation for expanding the market overseas.

    In the end based on conclusion, this study offers suggestions for business sectors related to film music and Cincin Lee Production Ltd. for further research.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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