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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105095

    Title: The impact of luxury goods “Made in France” on Asian consumer behavior
    Other Titles: 法國製造之精品對亞洲消費者行為之影響
    Authors: 邁邁;Vong, Maily
    Contributors: 淡江大學財務金融學系碩士班
    呂伊婷;Lu, I-Ting
    Keywords: 亞洲消費者行為;消費者需求;法國精品業;法國本地製造精品;來源國效果;社會及文化因素;Asian consumer behavior;consumer needs;French luxury product;label Made in France;Country of Origin Effect;social and cultural factors
    Date: 2015
    Issue Date: 2016-01-22 14:47:37 (UTC+8)
    Abstract: 本研究之主題為了解及分析法國製造之精品對亞洲消費者行為之影響。大部分之消費者對於精品都有一定的認識與了解,但只有少數部分的消費者具有足夠的購買力且進而擁有精品。整個精品市場的百分之三十皆來自於法國,也點出了法國是精品市場的領頭羊角色。在全球消費者當中,亞洲消費者佔了百分之四十七,這說明了亞洲消費者對於精品的購買需求是相當高。
    The aim of this thesis is to understand the vision of Asian consumer behavior regarding luxury goods “Made in France”. The luxury sector is the market the less accessible in the world. Most of consumers are aware about luxury brands, however only elite have the opportunity to possess a luxury product. France, only this country counts for 30% of the total luxury market, which is the leader of this market. Asian consumers represent 47% of the consumer worldwide, which is the top country in terms of consumers in the luxury market.
    The label “Made in France” has a positive image through Asian consumers. Characteristics from a French luxury product meet Asian consumers’ needs. Indeed, a French luxury product is synonym of quality, excellence, rarity, tradition. These characteristics are valuable in a society where the place of an individual is the most important. The important market share of luxury in Asia can also be explained by the emergence of the middle class and the increasing of number of billionaires.
    In order to have a better understanding, the second part of the thesis has two objectives. It aims to perceive the future and to understand expectations from the young Taiwanese population regarding French luxury products. For this, a survey has been administrated to 100 students from Tamkang University. The understanding of an Asian consumer behavior from nowadays is imperative to anticipate in a near future and in the best way possible expectation from this young generation.
    Appears in Collections:[財務金融學系暨研究所] 學位論文

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