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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/104964

    Title: 台灣文教連鎖企業開拓經營中國市場之個案研究
    Other Titles: A case study on market development and management from Taiwan’s educational chain enterprise in China
    Authors: 羅秋妍;Lo, Ghiu-Yen
    Contributors: 淡江大學教育政策與領導研究所碩士在職專班
    Keywords: 台灣文教連鎖企業;經營開拓;中國大陸市場;Taiwan’s educational business chains;business operations;Chinese market
    Date: 2015
    Issue Date: 2016-01-22 14:44:30 (UTC+8)
    Abstract: 本研究旨在探究台灣文教連鎖企業開拓中國大陸市場發展歷程、經營策略與面對的風險因素及創新做法,俾能根據研究結果提供相關建議。本研究選取經營中國大陸教育市場多年之個案大○幼教集團、○之○國際文教機構為研究對象,進行半結構式訪談,依據研究結果,本研究歸納結論如下:
    This study aims to explore Taiwan’s educational businesses, including their business development in mainland China, their business strategies, the risk factors they face there, and their innovative practices. Semi-structured interviews were conducted with AAA Early–Childhood Education Group Limited and BBB International Education Corp., two Taiwanese educational business chains. The conclusions of the study are as follows:
    1.The target customers in mainland China place a high degree of importance on the teaching environment and student performance.
    2.The principal factors that make cooperation with Taiwanese educational businesses attractive to their Chinese counterparts include their brand advantage, their creativity and flexibility, as well as their educational philosophy.
    3.The major risk factors faced by Taiwanese businesses include those related to business capital and unstable human resources. When operating in China, Taiwan’s educational business chains must take the local political, economic and socio-cultural factors into consideration.
    4.The two Taiwan educational business chains surveyed have different experiences of development due to the fact that their entrance into the Chinese market and the conditions at those times were different.
    5.In order to operate efficiently in the Chinese market in the future, Taiwan’s educational business chains must pay attention to developments and make effective use of Internet and cloud technology.
    Based on the results mentioned above, this study provides suggestions for future educational businesses that plan to enter the Chinese market, relevant government departments, nongovernment associations and future researchers.
    Appears in Collections:[教育政策與領導研究所] 學位論文

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