對於西班牙而言，塞萬提斯學院是幫助政府推廣文化外交的重要執行者，語言是文化的載體，透過語言可以更加輕易地向外傳播文化，語言也可說是：文化柔性權力重要的推手之一。本研究從政府的「國家對外文化行動計畫PACE 2009 」與塞萬提斯學院「文化行動2009、2010與2011」做連結，並取這三年在：教學、文化活動、網路資訊與年度預算的數據與西班牙外籍生人數、觀光數據做成效評估。 The term of cultural diplomacy originates from the theory “Soft power” by Joseph Nye. He claims that soft power is having power of attraction to let others like or mimic from them. Also, we can say that soft power is an ability to accomplish one’s goals without offensive force, especially using by diplomacy or persuasion. There are three ways to execute the soft power: culture, value of politics and diplomacy. Hence, there is a term combined two executive ways of soft power, called “Cultural diplomacy”. Cultural diplomacy plays a role in preaching national thinking and ideal, aesthetic concepts, cognitions of the viewpoints in international affairs etc. to other countries.
This research will present the national cultural diplomacy of Spain in four periods: before 1996, governing by Partido Popular from 1996 to 2004, governing by PSOE from 2004 to 2011, and the era of Rajoy (2011~). However, this article will only focus on the reign of PSOE during 2004 to 2011. Because the first official cultural diplomacy “ PACE” was established in this era.
Although there are several ways to present the cultural diplomacy, this article will only discuss on one of the means, which is the language institute of Spain “Instituto Cervantes”. To get the main result of this study, this study will evaluate the “Plan de Accion Cultural 2009, 2010 y 2011” between “PACE”.